Obvious Clothing and Lolly Cashmere by parent company Obvious Clothing, LLC are an unusual triple threat of style, theatre and the entrepreneurial fortitude of brothers Todd and Chad Kimball. Obvious Clothing debuted in 2006 with a charming collection of women’s premium tops that entwines contemporary and vintage styling into alluring silhouettes. The latest division, Lolly Cashmere by Obvious Clothing, premiered with Fall Winter 2009. The Kimball’s brotherly bond has nurtured a strong brand following of preeminent national and international retailers and celebrity talent. Their formula for success lies in the coupling of Todd’s business expertise and Chad’s artistic instinct as a leading Broadway actor.

Obvious Clothing is weathered and washed for a soft hand, sewn for seduction and detailed with distinction. The line specializes in originality with exclusive silhouettes and compelling artist imagery commissioned from around the world. The result is a luxury garment that exudes a tantalizing feminine mystique with iconic appeal.

Lolly Cashmere by Obvious Clothing compliments the vibrant spirit of Obvious Clothing with a whimsical twist on a wardrobe classic. Lush, buttery soft and simply sexy, Lolly is not your mother’s cashmere. The luxe collection is a natural progression for the Kimball brothers who thrive on developing creative platforms that inspire their audience and cultivate the Obvious Clothing brand.

Since its inception in 2006, the Obvious Clothing brand has received remarkable acclaim from the national media, stylists and celebrities such as Fergie and Natasha Bedingfield and appearances in Cosmopolitan, People and UsWeekly. Complementing their strong press credits is Obvious Clothing’s national and international partnerships with over 200 major retailers and finer boutiques including: Bloomingdale’s, Macy’s, Nordstrom and Fred Segal.

CELBRITIES INCLUDE:
Fergie
Natasha Bedingfield
Ashley Tisdale
Madeline Zima
Mischa Barton
Nancy O'Dell
Natalie Zee
Kirsten Storms
Brooke Burke
Simon Baker
Jamie Kennedy

www.obvious-clothing.com